Become A Stazza's Stable Certified Online Running Coach
Join the world’s most trusted running coach certification
— built by the coach behind 800+ sub-3 marathons and Olympians.
About John
John is an Olympic running coach with over 40 years of experience guiding athletes to national titles, personal bests, and elite-level breakthroughs.
As the architect behind 800+ sub-3 marathons and 260+ sub-2:30s, John has built a globally respected coaching method - and now, he's teaching you how to coach runners of all levels with it.
Living in Thailand, John has perfected the art of running a sustainable, profitable online business, with the freedom to work on his own terms whilst changing lives all over the world.
What You’ll Learn In This Certification
Whether you're just getting started or already coaching runners, this course is designed to meet you where you are and take you further.
You’ll learn how to coach:
- Anyone from a beginner to an elite-level athlete (all online)
- Make your money back with your first 3 clients (big return on investment!)
- Design periodised training plans from 1500m to ultras.
You’ll develop the programming skill, communication tools, and business acumen to confidently work with runners at every level - all within one system.
Return on Investment - Client Acquisition
Built into the course is a module where we guide you on how to obtain your first 5 clients, enabling a return on investment which would pay for this course. We will then help you build upon this knowledge helping you to grow and develop your coaching business further - We don't want you to go home empty handed, we want your business to thrive.
We Hire Stazza's Stable Certified Running Coaches
Although we cannot hire everyone, as the Stazza's Stable business grows, we will always look at Stazza's Stable Certified Running Coaches first when job opportunities arise - it pays to be Stazza's Stable Certified!
The 3 Pillars Of Success
Programming & Physiology
- Build personalised training plans for any runner
- Apply VO2 max, lactate, and aerobic development principles
- Confidently coach 5K to elite marathon levels
Coaching & Communication
- Master remote coaching tools, PQs, and accountability
- Build rapport and consistency across all runner types
- Understand how to tap into the psychology of the runner
Online Business & Systems
- Onboard clients, systemise delivery, and grow your income
- Use ready made templates, scripts, and tools.
- Build effective marketing systems for your ideal niche audience.
What It Includes
- Full 12-module course curriculum
- Lifetime access to all course materials
- All coaching business templates
- Done-for-you scripts and profile questionnaires
- Weekly group mentorship calls
- Business coaching & personal feedback
- Access to private community on Discord
- Priority listing on Stazza Coach Directory (if applicable)
This is the only running coach certification that teaches programming, coaching AND business — built for both aspiring and experienced coaches.
Curriculum Breakdown
Phase 1: Training Design, Physiology & Performance
- Principles of Endurance
- Applied Physiology for Runners
- Periodisation & Programme Design Pt. 1 - Novice Runners
- Periodisation & Programme Design Pt. 2 - Intermediate Runners
- Periodisation & Programme Design Pt. 3 - Sub Elite & Elite Runners
- S&C, Recovery, Injury Risk & Injury Management
- Environmental Adaptations (Heat & Altitude)
Phase 2: The Art of Coaching Remotely
- Coaching Psychology & Communication
- Inclusive Coaching Practices
- Nutrition Coaching for Runners
- Data & Performance Tracking
Phase 3: Build & Growing An Online Coaching Business
- Onboarding & Coaching Systems
- Business & Brand Foundations
Testimonials
“I went from full-time in the motor trade to a full-time coach managing over 70 athletes. This course changed everything — it’s the best investment I’ve ever made.”
— Mark O’Mahony
“John doesn’t teach from notes — he teaches from life. It’s not just a coaching course, it’s a life-changing experience that made me a better coach, athlete, and human.”
- Aisling Fitzgerald
“Whether you're coaching a beginner or elite, this course gives you the tools, confidence, and structure to coach at the highest level. It was transformative.”
- John Finn
Pricing