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About John

John is an Olympic running coach with over 40 years of experience guiding athletes to national titles, personal bests, and elite-level breakthroughs.

As the architect behind 700+ sub-3 marathons and 250+ sub-2:30s, John has built a globally respected coaching method - and now, he's teaching you how to coach runners of all levels with it.

Living in Thailand, John has perfected the art of running a sustainable, profitable online business, with the freedom to work on his own terms whilst changing lives all over the world.

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What You’ll Learn In This Certification

Whether you're just getting started or already coaching runners, this course is designed to meet you where you are and take you further.

You’ll learn how to coach:

• Coach anyone from a beginner to an elite-level athlete (all online)
• Make your money back with your first 3 clients (big return on investment!)
• Design periodised training plans from 1500m to ultras.

You’ll develop the programming skill, communication tools, and business acumen to confidently work with runners at every level - all within one system.

The 3 Pillars Of Success

Programming & Physiology

• Build personalised training plans for any runner
• Apply VO2 max, lactate, and aerobic development principles
• Confidently coach 5K to elite marathon levels

Coaching & Communication

• Master remote coaching tools, PQs, and accountability
• Build rapport and consistency across all runner types
• Understand how to tap into the psychology of the runner

Online Business & Systems

• Onboard clients, systemise delivery, and grow your income
• Use done-for-you templates, scripts, and tool.
• Build effective marketing systems for your ideal niche audience.

What It Includes

• Full 12-module course curriculum
• Lifetime access to all course materials
• All coaching business templates
• Done-for-you scripts and profile questionnaires
• Weekly group mentorship calls
• Business coaching & personal feedback
• Access to private community on Discord
• Priority listing on Stazza Coach Directory (if applicable)

This is the only running coach certification that teaches programming, coaching AND business — built for both aspiring and experienced coaches.

Curriculum Breakdown

Phase 1: Training Design, Physiology & Performance

1. Principles of Endurance
2. Applied Physiology for Runners
3. Periodisation & Programme Design Pt. 1 - Novice Runners
4. Periodisation & Programme Design Pt. 2 - Intermediate Runners
5. Periodisation & Programme Design Pt. 3 - Sub Elite & Elite Runners
6. S&C, Recovery, Injury Risk & Injury Management
7. Environmental Adaptations (Heat & Altitude)

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Phase 2: The Art of Coaching Remotely

1. Coaching Psychology & Communication
2. Inclusive Coaching Practices
3. Nutrition Coaching for Runners
4. Data & Performance Tracking

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Phase 3: Build & Growing An Online Coaching Business

1. Onboarding & Coaching Systems
2. Business & Brand Foundations

Testimonials

“I went from full-time in the motor trade to a full-time coach managing over 70 athletes. This course changed everything — it’s the best investment I’ve ever made.”
— Mark O’Mahony
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“John doesn’t teach from notes — he teaches from life. It’s not just a coaching course, it’s a life-changing experience that made me a better coach, athlete, and human.”

- Aisling Fitzgerald

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“Whether you're coaching a beginner or elite, this course gives you the tools, confidence, and structure to coach at the highest level. It was transformative.”

- John Finn

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Pricing

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